The recognition rewarded the commitment of companies that distinguished themselves in designing and implementing marketing and communication activities during 2020. It was awarded by sector operators, amounting this years to 101 members. Including numerous buyers representing important italian distribution companies and brands, such as Coop Italia, Conad, Esselunga, Carrefour, Il Gigante, Despar, Crai, Iperal, Pam Panorama, Coralis, Coal, Todis, Megamark, Decò, Poli Group , Unicomm, Iper, Migross. The president of the jury for this edition was Roberto Comolli, CEO of Cuore dell’Isola. He verified the competition fairness.
The campaign promoted by Fiorani & C consisted of a series of ads featured by the claim “The future at the origins”: the reference is the history of the company managed by the Fiorani family for four generations, in partnership with Inalca and in reference to the sector’s innovation projects.
Fiorani & C. is 51% controlled by Inalca and produces a complete range of portioned and ready-made products of beef and pork. The company makes use of specialized state-of-the-art production facilities: two dedicated exclusively to the processing of pork-based products in Castelnuovo Rangone (MO) and Solignano (MO), and one dedicated to beef in Piacenza, where there is also the main distribution platform of the company.