Tamara Lunger is the new brand ambassador for Fiorani

The Emilian company and the South Tyrolean mountaineer will collaborate for social media activities and events

Piacenza, 17th September 2021. Tamara Lunger, mountaineer from Bolzano twice Italian champion in ski-mountaineering and the second Italian woman to climb K2, becomes a brand ambassador for FIORANI E C., the Piacenza-based company specializing in the production of beef and pork.
The Fiorani brand, well known in large-scale distribution, is synonymous with high quality, product innovation and attention to sustainability.

The announcement of the agreement was released on the eve of the departure of a new tour by Tamara Lunger in the name of sport: a multisport project that will lead her to climb all the Spanish mountains over 3,000 meters and to explore the area with cycling activities, paragliding and kayaking.

“Meat – explains Valeria Fiorani, Marketing Manager of FIORANI E C. – it is a food that, consumed in the right proportions and within a balanced diet, is healthy for everyone, especially for athletes. The protein intake helps muscle maintenance and contributes to tissue repair and intense physical exercise increases the need for certain vitamins and minerals, such as calcium, iron, zinc and magnesium and vitamin B12, all present in a highly assimilable form in the products of animal origin. This is why our brand’s approach to the world of sport is particularly coherent “.

“In addition – continues Fiorani – the values ​​of sport represented by Tamara, combined with her vision of the mountains, made of passion and respect for the environment, are perfectly in line with the values ​​of our brand”.
Tamara Lunger will be the protagonist on social networks, with posts and stories that will see Fiorani’s presence in various ways. You will also be able to participate in public events organized by the company.