News Fiorani

Fiorani promotes the pleasure of moving and gets acclaims at Rimini Wellness 2022

"We have chosen to be present in a fair like Rimini Wellness not only to communicate our values in the most incisive way, but also to be able to meet and interact without filter with an important part of our audience, sportsmen and people attentive to the power supply. From the meeting we drew interesting ideas and important confirmations" with these words Valeria Fiorani, Fiorani marketing manager who coordinated the event, drew up an assessment of the Rimini fair experience, which ended with great satisfaction for the Piacenza company.

Many sportsmen stopped at the Fiorani stand during the 16th edition of Rimini Wellness, which took place from 2 to 5 June. An appointment that marked an awaited return after the stop due to the pandemic and confirmed the enthusiasm of the sports "people" and of all the wellness and fitness enthusiasts who animated the twenty pavilions occupied by the exhibition and 1,500 hours of training .
Fiorani, making its debut in this sporting event, did its part by presenting its products and its philosophy aimed at promoting the well-being of the person through a healthy life, movement and, above all, balanced nutrition, an added value for everyone.
For this reason, before each tasting of the tasty Fiorani tartare and the brand new Battuta di Fassone of the Piemontese breed, the company asked visitors to get involved with various activities in the name of dynamism and fun.

Great success in particular for the initiative that saw Tamara Lunger, one of the most famous Italian mountaineers, brand ambassador of the company, as protagonist, who made the many who have tried the thrill of climbing through a Treadwall, that is a mobile wall for the climb.
But not only that, the visitors tested the latest generation dynamic spinbikes with professional trainers, as well as having the opportunity to participate in specific athletic training workouts led by the South Tyrolean sports testimonial. And again, they were able to pose with an augmented reality game dedicated to sport.
The icing on the cake of this itinerary in the movement is the tasting of Fiorani tartare and in particular of Battuta di Fassone di Razza Piemontese, both in the classic version and in the special recipe conceived and presented during the event by Valeria Airoldi, a well-known expert blogger in the world of 360-degree wellbeing: healthy nutrition, training, beauty, travel and fit-style. The Fiorani ready to eat tartare has registered considerable public appreciation as it combines taste, balance and practicality. Lean and high in protein, they can be enjoyed anywhere with a few simple gestures, as Tamara Lunger did by taking them with her to the top of over 3,000 meters.

A completely positive balance, therefore, for this first experience at the Rimini event, as Valeria Fiorani underlines: “To Rimini Wellness Fiorani has brought her enthusiasm and desire to innovate. Our deep experience and knowledge of the meat sector has always been combined with the constant desire to make a difference and bring renewal in products, packaging, production processes, but above all in prospects. We want to give consumers quality, safety and high service value without ever forgetting taste. This fair was an excellent trend observatory, an opportunity to listen to the needs and expectations of consumers and confirmed that we are on the right path “.